SEO Tips, Advise & News

Posts by: sean

Understanding Black Hat SEO – Sean Hakes

By on November 5, 2018

Black Hat SEO is a term used widely in the world of search engine optimization. SEOs use it to describe other SEOs tactics that might be below board, or in conflict with search engine guidelines, or used by businesses who have had a poor experience with an SEO resulting in a decline in search engine rankings due to those questionable practices. Regardless, the question remains, is black hat SEO the correct term to pin SEO practitioners who may bend the rules a bit?

Several months ago I published an article on my companies blog titled “What is black hat SEO?”

In the article I get into quite a bit of detail defining black hat, SEO as well as the intricacies of search engine guidelines like Google’s Webmaster Guidelines.

When you look at the term ‘black hat,’ it’s clearly defined as an action with malicious intent such as hacking to exploit computer systems etc. In SEO, it’s a term that is widely used to describe anyone and everyone who may, or may-not be breaking the search engines guidelines.

If you’re looking to fully understand what black hat SEO is and what it isn’t, I highly encourage you to head over to and check out my blog.

I encourage you to post your thoughts below on this highly contested term in the SEO world. Sound off below!

Denver SEO Facebook Group

By on October 2, 2017

Business owners are interested in getting free advice when it comes to search engine optimization are encouraged to join the Denver SEO Facebook Group. This group was designed as a resource for small & mid-size business owners to get accurate advice as well as have an outlet to ask questions regarding all aspects of search engine optimization.

This group is free to use. Search Engine Optimisation specialist are also encouraged to join and participate in open dialogue with business owners seeking advice about SEO.

Join today!

Tom Martino

Tom Martino, Denver Trial Lawyers

By on September 15, 2017

Colorado – if you’ve lived here for any given time then there’s no doubt that you haven’t heard of Tom Martino

I wanted to write briefly about The attorneys at Denver Trial Lawyers are members of the Tom Martino Consumer Protection team is a small, but exceptionally dedicated partnership of trial lawyers.  The Denver Trial Lawyers have tried over 10 jury trials, with extraordinary results and remarkable settlements.

This is cool. There’s a site where consumers can get fantastic feedback from legitimate practicing attorneys who genuinely care about your situation. In fact, I think I could use them for a few personal items myself.

Check em out, thank me later – visit

Sean.Hakes.CO Moving to

By on May 13, 2017

After many years of no longer owning my domain name, Sean, I now have it back.  While is a great domain, I couldn’t be more excited to have my .com back. More to come 🙂

Essential Oils vs. CBD Oil

By on April 21, 2017

Before I dive into this article I want to throw in a quick disclaimer. I have used essential oils a few times, and at the time of writing this article, I’ve never tried CBD Oil. I’ve always thought that CBD was designed for stoners, while essential oils were a gimmick that multi-level-marketers engaged in. I threw a few small test on my personal Facebook page to see which of my friends enjoyed essential oils, as well as CBD Oil. I figured there’d be a lot of interest from my mom-friends on Facebook for essential oils, and a few of my stoner friends for CBD Oil – I was quickly proven wrong and was encouraged to throw up this article.

General global interest for essential oils was virtually flat from 2004 until 2013, according to Google Trends. It wasn’t until about March of 2013 that overall interest gained momentum. Today there seem to be hundreds, of not thousands of essential providers. Companies like Idaho-based Plant Therapy pride themselves on having some of the most strict quality standards in the industry.

It wasn’t until September of 2013 when CBD Oil started gaining momentum. According to Wikipedia, Colorado Amendment 64 was successful which amended the Constitution of the State of Colorado, outlining a statewide drug policy for cannabis. The measure passed on November 6, 2012, and along with a similar measure in Washington state, marked “an electoral first not only for America but for the world.

CBD Oil is technically an essential oil. The key difference between it and products carried by companies like Plant Therapy is that CBD is a cannabis compound that in some cases claim to have significant medical benefits while not making people feel “stoned” and counteracts the psychoactivity of THC. Essentially, CBD Oils are CBD-rich and contain very little, if any THC.

What are the differences between CBD oil and CBD Hemp oil?

Hemp oil is hemp extract taken from the seeds of the hemp plant. While hemp oil can be extracted from any plant of the cannabis genus, industrial hemp is the only plant used for hemp oil. One of the reasons it’s specifically produced this way is because a number of psychoactive substances are minimal.

CBD oil is short for ‘cannabidiol oil.’ Cannabidiol is a natural element of industrial cannabis or hemp. With CBD oil you’ll see the significant content of cannabidiol and is made from the flowers, leaves, and stalks of hemp and not from its seeds like hemp oil. CBD oil was made popular by the medical marijuana industry because of its use in treatment for various conditions that excluded the typical ‘high’ effects of marijuana use.

What is an essential oil?

According to Wikipedia, the definition of an essential oil is a, “concentrated hydrophobic liquid containing volatile aroma compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetherolea, or simply as the oil of the plant from which they were extracted, such as oil of clove. An oil is “essential” in the sense that it contains the “essence of” the plant’s fragrance—the characteristic fragrance of the plant from which it is derived. The term essential used here does not mean indispensable as with the terms essential amino acid or essential fatty acid which are so called since they are nutritionally required by a given living organism.”

Will CBD oils surpass Essential oils in popularity? 

CBD oil vs. Essential oils in search popularity
CBD oil vs. Essential oils in search engine popularity.

As more consumers (like me) become educated about what CBD / Hemp Oil is I’m confident that CBD oils will because just as widely used as essential oils, if not more. Every day I meet more people who use CBD oil that doesn’t come out and say they do in fear they’ll be labeled as a stoner. In reality, stoners and non-stoners alike are feeling the benefits of CBD Oil and it’s quickly growing among seniors and many others who feel that traditional medicine simply doesn’t work.

If you’re interested in essential oils I encourage you to check out and for CBD oil visit


How to deal with Cyber Defamation

By on March 24, 2017

Having someone attack your reputation unprovoked can be very frustrating as well as cost you a lot of money. Here are some tips on what you can do to fight back against cyber defamation.

What is Cyber Defamation? Cyber defamation is not a specific criminal offense, misdemeanor or tort, but rather defamation or slander conducted via digital media, usually through the Internet [ref].

If you’ve spent any amount of time online then you’ve seen it happen, it’s happened to you, or you’ve participated in it.

In 2008 I was running a digital marketing agency in Denver. I had a contractor that wasn’t getting his work completed. In addition to that, he was defiant and distracting to the rest of the team. Like any other business owner, I canceled his contract. It’s understandable for individuals to get angry that they’ve lost their source if income, but some take get revenge by hiding under fake aliases and posting horrendous, false and defamatory content. The worst part, many of these sites like are permanent, and do not screen rants allowing anyone to post anything about anyone.

Not long after I was appointed as an SEO Expert Witness in federal court and hired to represent various cyber defamation cases. Many of these cyber defamation cases were triggered by disgruntled ex-employees, contractors and/or customers. If you’re able to prove that the unprovoked attack is in fact defamatory, you will likely be able to recoup your financial loss.

Here are 3 great options to fight back against cyber defamation: 

  1. Litigate. If you know who the offending party is, and you’re able to prove their statements are defamatory it would be advised to speak with a lawyer. Even if your online stalker is hiding behind a fake alias you can still figure out who they are through SEO forensics, or private investigations.
  2. Reputation Management. If the information being posted about you is borderline truth, the next best thing is to burry the negative content. The idea is you convenience Google that positive content should be ranked favorably over the negative content through various off-site search engine optimization techniques.
  3. SEO Ghosting. This is a term that I made up. Essentially what SEO Ghosting is, is an attempt to replicate a poorly executed SEO campaign targeted at the offending website/page resulting in page/site demotion or penalties. I’ve been working on this process for quite some time and it works great.

If you believe you’re the victim of a cyber defamation attack, I encourage you to reach out to me. The important thing to know is you’ve got options. Don’t stand by, do something.


WordPress SEO User Group

By on May 30, 2016

For those in the search engine optimization industry, it’s a lot like the wild west. There’s a lot of shady self-proclaimed search engine optimization experts running among us causing quite a bit of trouble within the industry.

I’m pleased to announce the official launch of the WordPress SEO User Group, a professional origination designed to educate, promote and refine basic ethics and sustainability of WordPress marketers.

There’s a great chance that if you own a small business, and have a website — you’re on WordPress. Check out our WordPress Experts and you’re always welcome to reach out to me, Sean Hakes.